Attempting an altered image
Computer Associates is considering changing its name in a
bid to rid itself of the negative perceptions that have resulted
from its highly publicised accounting scandal.
In September last year the company's former chairman and
CEO was charged with securities fraud, conspiracy and
obstruction of justice in connection with the multi-billion
dollar accounting scandal. The company agreed to pay
$225 million to shareholders as part of a settlement that
would allow it to defer criminal prosecution and that would
settle securities fraud charges brought by the Securities and
Exchange Commission.
Nine months on, the company is set
to launch a $7 million promotional campaign in an attempt
to shake off negative images, and says that it has considered
adopting 'CA' as its formal name, as well as redesigning the
company's logo.
25 June 2005
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