SEO poisoning
Technique used to make malicious websites appear at or near the top of search engine rankings
Search engine optimization (SEO) is a technique used to increase the chances of a
website appearing at or near the top of search engine rankings for relevant queries - with the aim of
increasing the number of visits to the website.
SEO poisoning uses the same techniques, but attempts to increase the ranking of sites
serving malware and/or spamvertised products.
SEO poisoning occurs regularly for queries related to 'hot' events, news topics or illegal
activities.
