'Magic Quadrant' study unveiled
AV industry future revealed - must do better.
Industry analyst and predictor Gartner has released its annual 'Magic Quadrant' study of the current state and
likely future of the AV industry, focusing specifically on major players in the enterprise market.
Entrants are rated on 'completeness of vision' (later defined as market understanding, marketing strategy, sales
strategy among other criteria) and 'ability to execute' (which includes products and services offered and business
'viability', as well as sales and marketing 'execution'). McAfee, Symantec and Trend are all
tagged as industry 'leaders', with Sophos a 'challenger', while Panda and F-Secure are
'visionaries' and CA is given the dreaded 'niche player' rating.
Among predictions for the future, vendors are recommended to join the movement to consolidate offerings into more
streamlined and feature-rich suites, and told to improve heuristic, generic and behavioural detection.
Microsoft's enterprise product, due next year, is expected to take 20% of the small business market within two
years of release.
The full report can be purchased here.
7 September 2006
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