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The naming game
CA becomes latest AV firm to join name game with the announcement of its new division
First there was Kaspersky Lab and ICSA Labs, then came along MessageLabs and SophosLabs. Now CA has become the latest AV firm to join the party with the announcement of its new division 'dedicated to promoting and performing advanced research in systems management and security for the enterprise', CA Labs. Presumably the inclusion of the word 'lab' or 'labs' in a company's name is intended to lend weight and signify the company/division's dedication to serious research.
Unfortunately from an onlooker's point of view it seems more of a case of copycat tactics or else a serious lack of imagination. One wonders whether there is any better way of adding prestige to your AV company’s name. Send your suggestions on a postcard...
30 August 2005
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