Changing CAN-SPAM
The US Federal Trade Commission (FTC) has invited public comment on a number of changes it proposes making to the CAN-SPAM Act.
One of the Commission's proposals is to shorten the deadline
by which senders must honour recipients' opt-out requests.
Currently, senders have 10 business days to comply with
opt-out requests, but the FTC proposes shortening this to
just three business days. However, the Direct Marketing
Association (DMA) has expressed concern about this
proposal, saying its members feel that such a timeframe
would be 'unworkable'. In addition, the FTC proposes to
make it illegal for email senders to require recipients to pay
a fee or supply information in order to unsubscribe.
Other changes to the Act include clarifying the definitions of
'sender' and 'person' to help identify a single sender for each
message, and including Post Office boxes in the definition of
'valid physical postal address'. Comments on the proposals
(which can be found at http://www.ftc.gov/os/2005/05/05canspamregformfrn.pdf) are required by 27 June 2005.
28 May 2005
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