No soft touch for legitimate companies

FTC representative warns legitimate marketers it will go after them too if they don't comply with CAN SPAM regulations

The US Federal Trade Commission (FTC) has warned that it will prosecute legitimate companies if they do not comply with anti-spam regulations and will not concentrate its legal activity solely on fraudulent organisations.

confidence-2012

FTC staff attorney Lisa Rosenthal was speaking at the Institute for Spam and Public Policy (ISIPP) conference in San Francisco last week. She said 'Our job is to enforce compliance,' indicating that any organisation, fraudulent or otherwise, that fails to include a postal address in their messages or fails to incorporate valid opt-out instructions, will be targeted.

The majority of the FTC's previous cases have been brought against fraudulent spammers who it was able to prosecute under existing laws prior to the CAN SPAM Act going into effect. Now, however, the Commission aims to crack down on all those who violate the CAN SPAM regulations, and is due to report to Congress about its progress at the end of this year.

2 February 2005

Tags: spam  

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