Email coaching for marketers
DMA releases quick-glance reference guide for email marketers.
The Direct Marketing Association (DMA) has released a quick-glance
reference guide for marketers entitled 'The CAN SPAM Act of 2003: What to
Look For, What to Look OUT For'. 
The single-page guide provides graphical
illustrations to contrast between a legitimate marketing email that
complies with the law ('What to look for') and an illegal spam email that
does not ('What to look OUT for').
[Unfortunately, to the eyes of one who
receives an overwhelming volume of spam on a daily basis (and who
doesn't?), both examples look equally offensive - Ed.]
In addition, the DMA
is running a series of briefings this month to bring its members up to
speed on how to comply with the new federal anti-spam legislation and on
'how to proceed into an uncertain future'. See http://www.the-dma.org/.
15 January 2004
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